by Kevin Reed
15 Nov 2011
SAGE IS BEING SUED for A$130m (£83m) after it pulled out of a deal to buy Australian business software giant MYOB.
MYOB’s former owner Archer Capital has claimed it lost A$130m from the failure of negotiations between MYOB and Sage. MYOB was eventually sold to Bain Capital for A$1.2bn, A$130m less than it expected to receive from Sage, reported The Telegraph.
By Stephen Aldred and Paul Sandle
August 17, 2011 12:56 PM EDT
British business software company Sage Group Plc has been picked as preferred bidder in the race to buy Australian peer MYOB Ltd, people familiar with matter said Wednesday.
Sage is regarded as one of the leaders in financial management applications for small and midsized businesses (SMBs) with a portfolio of business management solutions that helps businesses more easily manage their operations.
Starting 2012, a re-branding of products will be introduced to strengthen its position for the brand.
Toward a Strong Sage Brand
Written by Dennis Frahmann, EVP, Marketing for Sage North America
In July at Sage Summit 2011, Sage announced a branding strategy that prompted a lot of feedback and interest. In simplest terms, the Sage strategy is to move from a house of product names cobranded with Sage to a strong branded house, emphasizing Sage. Sage is moving away from a model like Adobe Systems, where individual products such as Adobe Photoshop are emphasized for different markets and needs, toward a model like Cisco, where the focus is on how the Cisco portfolio can help meet its customers’ network needs.
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