More on Sage Re-Branding
Sage is regarded as one of the leaders in financial management applications for small and midsized businesses (SMBs) with a portfolio of business management solutions that helps businesses more easily manage their operations.
Starting 2012, a re-branding of products will be introduced to strengthen its position for the brand.
Toward a Strong Sage Brand
Toward a Strong Sage Brand
Written by Dennis Frahmann, EVP, Marketing for Sage North America
In July at Sage Summit 2011, Sage announced a branding strategy that prompted a lot of feedback and interest. In simplest terms, the Sage strategy is to move from a house of product names cobranded with Sage to a strong branded house, emphasizing Sage. Sage is moving away from a model like Adobe Systems, where individual products such as Adobe Photoshop are emphasized for different markets and needs, toward a model like Cisco, where the focus is on how the Cisco portfolio can help meet its customers’ network needs.
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